In April of 2014 we learned plans were in place to take the wild, sour and funky beers from The Bruery and separate them from the “clean” beers to create a new brand called Bruery Terreux. Varnish was asked to create branding for this “wildly traditional bière”. We chose to encapsulate the Old World method of brewing farmhouse and wild beers, by taking heavy inspiration from old French packaging, colors and typography and brasserie inspired design elements. In addition to the branding, packaging, crowns and labels, we also executed the Bruery Terreux website for the new brand. The new look is immediately recognizable as coming from the parent brand of The Bruery, while also maintaining it’s independent voice. And the beer, of course, is superb.
Matt Taylor a.k.a. Matt Varnish (or simply “Varnish”) is a Grammy award-winning art director and the proprietor of Varnish Studio Inc. Founded in August of 2006, Varnish Studio Inc has worked with some of the most prominent names and brands in music and entertainment today from Red Hot Chili Peppers to Blizzard Entertainment. Varnish prides itself on the ability to quickly adapt to a client’s needs and create compelling art and design across a wide spectrum of genres and applications. Varnish has extensive packaging experience and can provide complete production and manufacturing solutions in addition to the design.
Over the past few years, Varnish has expanded its services to include the craft beer industry, offering design, production, merchandising, packaging, websites and branding. In 2012, Varnish’s Lost Abbey Ultimate Box Set won the attention of the craft beer world as well as a BevStar award for “Most Innovative Product Collection.”
Varnish Studio Inc has recently relocated to the greater Denver area after serving a 14-year creative tour of duty in the City of Angels. Drop us a line or an email. Let us show you how “Everything looks better with Varnish™”
- Varnish Studio Inc
- COLORADO, USA
- (310) 435-6652