Sum41 Screaming Bloody Murder
With the title “Screaming Bloody Murder,” we knew the package would need to be gritty. We conceived of a film-noir look and story line, complete with a tragic murder all to be documented in Weegee-style crime photos. It would be unclear if the band happened upon the crime scene, was out for revenge, or worse – were they were behind it? Once again, James Minchin was secured to photograph. Varnish convinced a SoCal car club to entrust us with their seriously BAD ASS rat rods and let the band drive all over the famous El Mirage dry lake bed. The results were fantastic and the whole package feels like it was plucked from another era.
Matt Taylor a.k.a. Matt Varnish (or simply “Varnish”) is a Grammy award-winning art director and the proprietor of Varnish Studio Inc. Founded in August of 2006, Varnish Studio Inc has worked with some of the most prominent names and brands in music and entertainment today from Red Hot Chili Peppers to Blizzard Entertainment. Varnish prides itself on the ability to quickly adapt to a client’s needs and create compelling art and design across a wide spectrum of genres and applications. Varnish has extensive packaging experience and can provide complete production and manufacturing solutions in addition to the design.
Over the past few years, Varnish has expanded its services to include the craft beer industry, offering design, production, merchandising, packaging, websites and branding. In 2012, Varnish’s Lost Abbey Ultimate Box Set won the attention of the craft beer world as well as a BevStar award for “Most Innovative Product Collection.”
Varnish Studio Inc has recently relocated to the greater Denver area after serving a 14-year creative tour of duty in the City of Angels. Drop us a line or an email. Let us show you how “Everything looks better with Varnish™”
- Varnish Studio Inc
- COLORADO, USA
- (310) 435-6652